Vision & Mission

The Vision

To become a credible source and a reference in safeguarding, preserving and promoting UAE’s cultural heritage nationally, regionally and internationally.

Our Mission

  • Enhance UAE’s national heritage, pass it on to the next generation and emphasize its values among members of the community.
  • Promote UAE’s heritage locally, regionally, and globally.
  • Document national heritage on the bases of studies and scientific research.
  • Organize cultural events that express UAE’s people and their environment and encourage local communities to participate.
  • Make cultural heritage an integral part of the national identity.

Our Objectives

  • Preserving and documenting the UAE’s National Heritage, supported by studies and scientific researches, to provide researchers in this field with credible references
  • Spreading Emirati heritage to citizens and residents of the UAE as well as among future generations
  • Using print, audio-visual and electronic media to highlight the UAE’s heritage at a regional and global level
  • Promoting awareness of the importance of authentic Emirati values, customs and traditions
  • Utilizing heritage to meet the requirements of the modern age while maintaining its fundamental elements and character
  • Promoting the UAE’s National Heritage in the fields of education, culture and media