Vision & Mission
To become a credible source and a reference in safeguarding, preserving and promoting UAE’s cultural heritage nationally, regionally and internationally.
- Enhance UAE’s national heritage, pass it on to the next generation and emphasize its values among members of the community.
- Promote UAE’s heritage locally, regionally, and globally.
- Document national heritage on the bases of studies and scientific research.
- Organize cultural events that express UAE’s people and their environment and encourage local communities to participate.
- Make cultural heritage an integral part of the national identity.
- Preserving and documenting the UAE’s National Heritage, supported by studies and scientific researches, to provide researchers in this field with credible references
- Spreading Emirati heritage to citizens and residents of the UAE as well as among future generations
- Using print, audio-visual and electronic media to highlight the UAE’s heritage at a regional and global level
- Promoting awareness of the importance of authentic Emirati values, customs and traditions
- Utilizing heritage to meet the requirements of the modern age while maintaining its fundamental elements and character
- Promoting the UAE’s National Heritage in the fields of education, culture and media