Vision & Mission

The Vision

To be a reliable source of reference for preserving, documenting, publishing, highlighting and promoting Emirati heritage

Our Mission

  • Highlight National Heritage as an important priority in the UAE
  • Ensure a deeper knowledge of the UAE’s heritage among current and future generations
  • Showcase Emirati heritage locally, regionally and globally
  • Document National Heritage supported by studies and scientific research
  • Encourage events that represent the Emirati heritage
  • Emphasize the UAE’s heritage as an integral part of the country’s identity

Our Objectives

  • Preserving and documenting the UAE’s National Heritage, supported by studies and scientific researches, to provide researchers in this field with credible references
  • Spreading Emirati heritage to citizens and residents of the UAE as well as among future generations
  • Using print, audio-visual and electronic media to highlight the UAE’s heritage at a regional and global level
  • Promoting awareness of the importance of authentic Emirati values, customs and traditions
  • Utilizing heritage to meet the requirements of the modern age while maintaining its fundamental elements and character
  • Promoting the UAE’s National Heritage in the fields of education, culture and media